The Ultimate Music Promotion Checklist for Your Next Release
Get the ultimate music promotion checklist free! Learn how to release, promote, and engage fans effectively as an indie artist with this step-by-step guide.
In today's crowded music landscape, music promotion is the key to standing out and reaching new listeners.
But for many indie artists, the process of promoting a release can feel overwhelming.
You’ve poured your heart into creating the perfect track, but how do you ensure that it gets the attention it deserves?
The problem is that many musicians jump into release day without a clear plan, only to watch their music fade into the noise.
This often leads to frustration and the feeling that your hard work isn't paying off.
What if there was a way to simplify your release process and make your music promotion more effective?
A structured release strategy, tailored for indie artists, can significantly boost your song's visibility, engagement, and fanbase growth.
To help you rise above the noise, we’ve created The Ultimate Music Promotion Checklist—a FREE step-by-step Google Chrome Extension checklist updated for 2025 to maximize the impact of your next release.
This checklist takes the guesswork out of promoting your music by breaking everything down into simple, actionable tasks.
Here’s a glimpse of what you’ll be doing each week:
- Pre-Week: Prepare your content and optimize your artist profile.
- Week 1: Execute a well-planned release week strategy, including a Live Stream Listening Party.
- Week 2: Deepen engagement through storytelling and fan interaction.
- Weeks 3-6: Sustain your visibility and build momentum for long-term success.
Let’s dive into the checklist so you can release with confidence!
Pre-Week: Preparation
- Pitch your release for playlist consideration 7-30 days before your release date.
- Refresh your artist profile (update bio, photos).
- Curate a themed playlist for the upcoming release.
- Create Spotify Canvas and Promo Cards for sharing later.
- Prepare all video content for Week 1, including your Live Stream setup.
Week 1: Release Week
- Monday: Update Spotify Artist Pick and post about your curated playlists.
- Tuesday: Post full-length lyric video and announce the mid-week Listening Party.
- Wednesday: Host the Live Stream Release Listening Party.
- Thursday: Personal Storytelling Inspiration Video “Who” you wrote this song for post.
- Friday: Highlights from Release Day Listening Party.
- Weekend: TikTok video posts about your curated playlists and repost the Storytelling Inspiration post.
Week 2: Post-Release Engagement
- Monday: Lip Sync Video.
- Tues: 3rd TikTok video posts about your curated playlists.
- Wednesday: Storytelling video post about “Why” you wrote this song.
- Thursday: Repost lyric video and continue engaging with other artist content.
- Friday: Highlights from Release Day Listening Party
- Weekend: Repost “Why” Storytelling video and post about the upcoming Live Performance Event.
Week 3: Maintain Engagement
- Monday: Live Performance Event Announcement video post and repost "Who"Storytelling Inspiration video.
- Tuesday: Live Performance Event announcement.
- Wednesday: Live Performance Event announcement and announcements.
- Thursday: Interactive Audience Collaboration Poll post.
- Friday: Slowed-Down song version video and behind-the-Scenes Content Piece Video.
- Weekend: Post from your Live Performance Event and another TikTok Carousel video posts about your playlist.
Week 4: Visibility Boost
- Monday: A highlight moment from your Live Performance Event.
- Tuesday: Repost "Why" Storytelling post.
- Wednesday: Behind-the-Scenes Content Piece post and post the results from last weeks Interactive Audience Collaboration Poll.
- Thursday: Sped-up song version post and an Audience Music Preferences Poll.
- Friday: A different highlight moment from your live performance and another Themed Playlists video post.
- Weekend: Share posts from another Artists and another highlight from Your Live Performance Event.
Weeks 5: Ongoing Promotion
- Monday: Repost "Who" storytelling content to keep your release top of mind.
- Tuesday: Share the results from Music Preferences Poll.
- Wednesday: Audience Song Style Poll post.
- Thursday: POV video post.
- Friday: Behind-the-Scenes Content Piece.
- Weekend: Repost the 1st TikTok Carousel video about your curated playlists and share something from other Artists.
Week 6: Extended Promotion
- Monday: Lip Sync Video.
- Tuesday: POV video post.
- Wednesday: Release a New Version of Your Song on all platforms, update playlists and TikTok Carousel video about your the version.
- Thursday: Repost the Storytelling video post about “Why” you wrote this song.
- Friday: Share the results from the Song Style Poll.
- Weekend: POV video post and some Behind-the-Scenes content.
- Week 7: If this song is doing well at this point, continue to promote it. If not, use this week as a Pre-Release Week for your next song.
Conclusion
If The Ultimate Music Promotion Checklist Chrome Extension Checklist feels like a lot to handle, don’t worry—we’ve got your back.
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This is your chance to take your music promotion to the next level and reach your goals.
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If you prefer to work at your own pace, consider enrolling in our self-paced online course that dives deep into strategies to boost your visibility and fan engagement across platforms.
Plus, when you upgrade to TuneBitz: Auto Posting Calendar for Musicians, you’ll never have to worry about what to post or when again.
Don’t leave your next release to chance—start planning, promoting, and building lasting connections with your fans today!
Download your free copy of the Ultimate Music Promotion Checklist Google Chrome extension now!
FAQ's about Music Release Checklists
How do I promote my music effectively without the resources of a major label?
Indie artists can promote music effectively by leveraging free or affordable tools like social media, email lists, and digital distribution platforms (e.g., DistroKid, CD Baby...).
Focus on building a loyal fanbase through regular content, live shows, and collaborations. Engage with your audience directly to create meaningful connections.
What should my release timeline look like when promoting a new single or album?
Start 2-4 weeks in advance by pitching to playlists and prepping content. During release week, host a Live Stream Listening Party and share regular content to maintain momentum.
What is the best way to use social media to promote my music and engage fans consistently?
Post regular, varied content like behind-the-scenes footage, storytelling, and interactive polls. Engage with fans directly, maintain a consistent schedule, and repurpose content across TikTok, Instagram, and YouTube.
How can I leverage live streaming to promote my music effectively?
Host a mid-week Live Stream Listening Party to engage fans around your release. Share insights and stories about the track, and encourage fans to share your music.
“MusicPromoJunkie: Hitting The Right Notes With Your Music Promotion.”
